or LinkedIn here uk.linkedin.com/pub/tony-smith-bsc-hons-acih/a/979/351/
Every time I order some new printer toner cartridges my eyes water. HP, Epson, Canon, Dell and Lenovo seem to have us by the short and curlies in the way these are priced. Do you buy the argument that because printers are cheap, we have to pay more for all the consumables? It's probably the same type of argument that the Phoebus cartel (https://en.wikipedia.org/wiki/Phoebus_cartel) had about it all really being better for us consumers in the end.
Ever since reading Simon Garfields excellent book, "Just My Type", I have often wondered if any of the hype around eco-fonts is justified. About twelve months ago I remember a headline about the US Government could change from Times New Roman to Garamond, saving $370m a year. I don't know if they tried 'Pumice Disaster'.
As anyone who has ever used it knows, Garamond font is actually smaller at the same point-size compared to Times New Roman. that perhaps is where the bulk of that saving is. At the same font size it will use less ink, but you may have to up the font size in order to read it. So there's the catch.
You might have come across the Swiss cheese of fonts too, EcoFont.
A Ryman, free font, Ryman Eco is one of my favorite of these. I think this looks fabulous. Grab it at http://www.rymaneco.co.uk/ to try yourself.
Garamond, Courier, Century Gothic and Brush Script, in sequence of eco-friendliness, are the next best for cutting down on print toner and ink usage.
All in all though, probably this all misses the point. If we actually managed to print less, we really tackle the problem of high cost. This is what I attempt to do, although it's still a bit painful when my printer fires up and spits out that printed sheet!
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Related Post: Are we missing a trick not seeing our tenants as customers?
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(c) Tony Smith, Acutance Consulting www.acutanceconsulting.co.uk 07854-655009
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