On Critical Friends, Critical First Steps, and the 18-Month Limbo Club, the other day out of the blue, a director from an organisation I’d recently worked with dropped me a note to say thank you. Not for rescuing a go-live, or untangling a programme that had quietly drifted into spreadsheet archaeology. Not for stabilising something already wobbling. They thanked me for (just) getting them started.
Started on their procurement journey to new systems that is.
That small detail stuck with me, because it highlights something in my three decades in the sector, I've noticed we do not talk about enough in #socialhousing, asset management, repairs, customer services etc. A lot of organisations are not failing at implementation. They are not even failing at procurement. They are stuck somewhere earlier, in a kind of organisational limbo where everyone agrees change is needed, but nobody quite pushes the first proper domino over.
The “Critical Friend” role I have often written about previously is often seen as something you bring in once procurement is done & dusted. Contracts signed, steering groups formed, and the inevitable workshop where someone asks what success looks like, (while everyone avoids eye contact). But by then, many of the most important decisions, or non-decisions, have already been made. Being a Critical Friend much earlier is different. It is less about fixing a plan and more about helping an organisation admit that it does not yet have one, (or at least sometimes not one it is prepared to act on).
What that usually means is asking awkward but necessary questions before anything has gone to market. What problem are you actually trying to solve? What is the real cost of staying as you are, beyond the collective sighing in meetings? What does “better” look like on a grey Tuesday morning when the phones are busy and a system is under pressure? And perhaps most importantly, are you genuinely ready to move, or are you still doing a bit of superficial browsing and tyre kicking?
Browsing is where a lot of organisations get stuck. Suppliers engage positively. Demos are attended. Workshops are run. Requirements are discussed and refined and discussed again. Suppliers may suggest a dodgy feeling direct award. Someone produces a draft options appraisal that feels reassuringly substantial. And then time passes. Eighteen months. Sometimes two years+. Nothing formally progresses, but everyone feels busy and involved, which can be oddly comforting.
Software suppliers have pointed this out to me more than once, (usually with admirable diplomacy OBVs). They will honestly say that engagement has been good, which is true. It just has not gone anywhere. And the reason is rarely a lack of intelligence or intent. It is usually fear or inexperience, dressed up as prudence.
There is often a quiet fear of procurement itself. Not because procurement colleagues are unreasonable, but because procurement is where thinking turns into doing. Up to that point, it is all hypothetical. Once procurement enters the room, it becomes about routes, governance, compliance, and decisions that have names attached to them. It becomes harder to stay safely non-committal. My attitude is very much to engage with procurement early however, they are not to be feared! Its a fallacy that your procurement team are there to prevent you buying anything.
There is also anxiety of the marketplace. Housing has a long memory, and system changes that went wibble linger in organisational folklore for years. People worry about picking the wrong supplier, or missing a better one, or being dazzled by shiny dashboards, or that integration disaster, while the fundamentals quietly disappoint. That anxiety can keep organisations circling the runway long after they should have taken off.
Above all, there is fear of making a mistake. In social housing, mistakes land on real people. Rent/Service Charge accounts, repairs, compliance, damp & mould, and trust are not abstract concepts. No one wants to be the person whose name is later associated with an “unfortunate outcome”. So the safest option can feel like not deciding at all.
The problem is that no decision is still a decision. It just spreads its impact quietly over time. Limbo has a cost, even if it feels calm. Good people burn energy propping up creaking processes and legacy systems. Workarounds and spreadsheets harden into unofficial policy (the Shadow IT). Data quality never quite even starts to improve, because nobody wants to invest effort cleaning and preparing data for a system that might be replaced “soon”. Transformation opportunities are missed, not because the ambition is lacking, but because the foundations are not moving.
After a year or two of this, organisations often feel tired before they have even started. So much discussion has taken place that the emotional energy meant for delivery has already been spent. At that point, ambition gets trimmed. Scope is quietly reduced. Or the whole thing is deferred again, usually until after the next restructure, which in housing terms can sometimes mean a very long wait indeed.
I sometimes wonder whether more organisations are stuck in this early limbo than are struggling with delivery programmes that never quite land. Implementation failures are visible and noisy. Pre-procurement paralysis looks sensible from the outside. It gets described as caution, or due diligence, or waiting for the right moment. Housing is very good at creating more moments to wait for.
There is a simple test I often come back to. If you had to state, honestly, the single biggest thing stopping you from moving to procurement, what would it be? Not the long list of issues, but the real blocker. Until that is named, organisations tend to orbit the problem rather than tackle it.
If any of this feels uncomfortably familiar, it is not something to be embarrassed about. The pressures are real, the risks are real, and the environment is unforgiving. But organisations that move well are not those that eliminate uncertainty. They are the ones that acknowledge it early, structure it, and move forward anyway.
That is where the right experienced Critical Friend can genuinely add value, long before a contract is signed. Not by telling you what to buy, but by helping you move from “we should” to “we are”.
So if your organisation recognises that it is blocked at the very start, do consider reaching out to me at some point. Not when the programme is already smouldering. Earlier than that, when you are still standing on the touchline, debating whether the ball is regulation size*, and wondering why the match never seems to start.
* Size 5 in case you were wondering - circumference of 68 to 70 cm (about 27 to 28 inches) and a weight of 410 to 450 grams at the start of a match. The internal pressure should be 0.6 to 1.1 bar, which is 8.5 to 15.6 psi.
Related Post: A Critical Friend may be what you need to evaluate your supplier options
I would be pleased to connect with you on LinkedIn - http://uk.linkedin.com/in/tonysmiththathousingitguy Message
me with any issues or queries, you would like to be explored in this
blog. We generally receive a couple of suggestions each month.
Lostprophets – Make A Move
(c) Tony Smith, Acutance Consulting www.acutanceconsulting.co.uk 07854-655009
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