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Where have we got to?
We take way more photos than ever before and we print fewer than we ever did, than when those yellow Kodak envelopes used to come back for you at the chemist, often with those sarcastic stickers; ‘Stand further away from subject’, ‘Should’ve used flash’ or ‘Finger of body part obscured lens’.
But we all have the tech now built into our smartphones. How could we go wrong when we snap, snap again and rush that pic of your dinner onto Insta?
Fact is, we may all ‘be photographers now’, but most of us are pretty poor at it. I have a City & Guilds in photography and an LRPS, so I feel I have got a right to say that. To declare an interest, I share plenty of real ale and tasty food pix myself on social media too, as many of you know.
Many people I know go to great lengths to get that perfect picture, maybe taking a hundred very similar ones, before choosing frame 152 to post. Even then, makeup might be perfect, composition somewhat less so. After all, politicians tell us ‘we have had enough of experts’, so why not let amateurs have a go?
I often see amateurs being let loose, to promote socialhousing voids, on Common Housing Registers, through the medium of photography. In a lot of those shots I have wondered if they were trying to sign up someone to the wheelie bins, in the foreground, or in fact which bungalow is up for rent? Just because Maria from the lettings team can snap a great selfie with her ‘sex on the beach’, does not qualify her to tackle something that might lengthen the time it takes to match applicants for a property.
I am not advocating housing associations, councils & ALMOs rush to get experts in, maybe that they just take on some good photographic advice & tips. Surprisingly, I was asked if I would help an asset & lettings team with this, for an afternoon, just a few months ago. We started with a visit to a nearby national chain estate agents window, to get a feel for what the commercial world does.
All with smartphones, we moved on to basic composition, framing, checking the corners of the frame for ‘unwanted objects’, how to concentrate on the subjects we were interested in and use of perspective, to guide the viewer in from the left. (Asian and middle eastern readers may want to be guided in from the right – OBVs!). We also covered how older cameras, without GPS can have images easily geotagged, saving time & effort later.
This has made a significant difference to the number of matches and offers they receive on voids. Also the assets team are being more targeted when they survey stock, in how images are collated. Amazing the difference a few small pointers make. I would guess their Facebook and Instagram image compositions may have improved a little too.
Related Post: When you have software demos, how tailored to you can that sales team make it?
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The Fall – After The Gramme.
(c) Tony Smith, Acutance Consulting www.acutanceconsulting.co.uk 07854-655009
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