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It was not surprising to me this week, when Google pulled the plug on its Glass, eyeline Augmented Reality tech device. For consumers, it did seem to be regarded more like the modern equivalent of the Bluetooth headset. Lovingly worn in one ear, while cabbies burst into the saloon bar, clad in regulation leather jacket, calling "Taxi for Evans.."
In the domestic sphere, it seemed to want to be a replacement for a smartphone, although any innovation trying to do that, must be better than what went before, to guarantee mass adoption. For example, the modern Smartphone has no problem seeing off the candle stick phone. Users were made fun of in public, rather than being seen as the new gadget explorers, they easily picked up the label 'Glassholes'. Strangely the ads only featured rather beautiful people.
|Google Glass - Funky eh?|
Domestically then, I don't think Glass found its place, or gained traction for mass acceptance. rather than tiny displays, consumers seem to be wanting bigger and bigger footprint tablets and smartphones.
One relatively unseen part of the Glass project is where it has been used within organisations and enterprises. An engineer, technician or surgeon, would benefit from having two hands free, voice control of the Internet, access to manuals, technical info, as well as being able to share video instantaneously.
Imagine your Gas repairs team having access to Parts Arena accessible, while working on a boiler with two hands free, Glass recognises the offending board or component, speaking plain English commands to order direct from stores provider, then and there.
This I think is where Glass in the workplace, may go in the short term. Mobile providers should be thinking how Smartphone form based applications, may be deployed conveniently in this way, to increase convenience and efficiency.
Within Google, I read that it is likely that Glass will be handed over to the 'Nest' team, acquired not that long ago, for over £$3b and headed up by entrepreneur & past visionary Tony Fadell. He is regarded as one of the 'fathers of the iPod' while during his time back at Apple. Nest is involved with Smart Homes & IOT, connecting thermostats and other devices. Development for business applications are said to be continuing. So potentially, the future of Glass in work, perhaps in a future incarnation, may be yet very interesting, in the workplace.
This is going to take a lot of imagination, from Google, but more importantly from organisation in sectors like social housing. Everyone needs to imagine the future and use tech like this, to take us there.
Related Post: Is the Internet Of Things IOT, the next big thing?
You can link with me on LinkedIn here - http://uk.linkedin.com/in/tonysmiththathousingitguy It would be great to connect !
Nick Lowe - I Love The Sound of Breaking Glass.
(c) Tony Smith, Acutance Consulting www.acutanceconsulting.co.uk 07854-655009
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