or LinkedIn here http://uk.linkedin.com/in/tonysmiththathousingitguy
I had a great session with a super bunch of people this week, chatting about corporate use of social media. Most of it was around the nuts and bolts of getting the best from LinkedIn & Twitter. Pretty soon though, chat turned to if a 'Social Media Policy' was required.
Although we all agreed (quite sensibly), that we were all 'sensible adults' in the session, a policy of some kind was something they did need to consider. Now we all know that policies of this nature can depend very much on organisational culture. While some organisation's can get by with a single strap line, some need a twenty page policy.
A combination of Bromford Housing Group and Google's possible policy, for example, might be easily crystallised as "Don't tweet any evil that you wouldn't shout out in our kitchen area". In reality, most organisation's might need a bit more than that.
When engaging in social media, corporately or not, we certainly should avoid tweeting or re-tweeting anything slanderous or illegal. Racist, religious or discriminatory language, slurs etc, another area to avoid as well as being overtly political. In corporate sense, most of the time, being apolitical can avoid offending any side.
Staff associating themselves with their employer should obviously indicate their views are personal and purely their own. Sensitive information, designs and intellectual property, should stay that way and not be tweeted, or released into the open.
An employer could also insist on the right to delete (or have tweets/other social media content) deleted. A useful safety valve. As an employee I am sure you will be bound already by your EO and other policies.
Some commonsense in there too, relating to what you should do when you *@~k up, is tremendously useful. In just 140 characters, it's an easy matter to miss-place a comma, or allow evil predictive text to throw you a curved ball. Delete your tweet and issue a quick clarification and apology. Be very clear how you are correcting it.
97% of this lot is common sense for sure, but a short policy does help clarify. The last line of course, should include the all encompassing, "If in doubt, don't tweet, ask"!
Related Post: When on Social Media, are we making the most of it?
I would be pleased to connect with you on LinkedIn - http://uk.linkedin.com/in/tonysmiththathousingitguy Message me with any issues or queries, you would like to be explored in this blog. We generally receive a couple of suggestions each month.
Depeche Mode - Policy Of Truth.
(c) Tony Smith, Acutance Consulting www.acutanceconsulting.co.uk 07854-655009
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