Friday, 11 January 2019

Rolling in The Deeplake

If you do the Twitter thing, follow me at @HousingITguy
or LinkedIn here https://uk.linkedin.com/in/tonysmiththathousingitguy



This week I picked up a share alert covering “Acquisition of Complementary Communications Software”, from AIM (formerly the Alternative Investment Market, a sub-market of the London Stock Exchange), short code “CTP”.

I am glad I did get one in advance, as its usual that their shareholders and no-doubt speculators, call me on my mobile, to ask my opinion. Good to be pre-warned!

This was Castleton PLC acquiring primarily a software provider of SMS text, Housing social media channels and other solutions in the Social Housing space, ‘Deeplake’. It’s likely that you the reader have heard of them, or are in fact using one of their solutions. They mention that they work with 130 social landlords, local authorities and charities on their website. So this will clearly net Castleton some more new customers, who are not already using any of their in-house technology stack.


Is there much left to acquire to add to that product stack?

It will be interesting to see how existing Deeplake customers fair, under their new owners. Also, how quickly Deeplake products can be seamlessly integrated into the Castleton product stack and existing Kypera Housing, Documotive, Impact or other solution users.

Deeplake was very timely in its appearance in the sector and filled a niche quite well around SMS messaging provision. Now, a decade on from 2008, there are of course a variety of SMS providers, TextLocal, Esendex and others. The Deeplake offering going forward, will need to keep being competitive.


Feel free to contact me via comment or direct message on how you think this acquisition might work going forward. Read the full official release chapter & verse here.

Related Post: Don't hide behind terminology & language, tell it the way it really is 


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Adele – Rolling In The DeepAdele – Rolling In The Deep.
(c) Tony Smith, Acutance Consulting www.acutanceconsulting.co.uk 07854-655009


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