or LinkedIn here https://uk.linkedin.com/in/tonysmiththathousingitguy
Now I always take notice when I see an innovation that combines several of my favourite things. In this case Artificial Intelligence and Beer, at ‘open brewery’ UBrew in Bermondsey, London.
I read with interest details of four 'AI-brewed beers', the recipe for which changes based on customer feedback interpreted by an algorithm. Backing it up is a Facebook 'bot', collecting data and presenting it to be interpreted by human craft beer brewers. They are £4.50 a bottle, I have yet to see one in supermarkets & outlets near me.
Codes on the bottles allow the drinkers to connect with the bot, which collects customer preferences and flavour choices. Reinforcement learning is apparently a feature, which allows the bot to change future behaviour and questions asked. Product can then be moulded to customers who like hoppier beers or stouts, for example. So w would expect the beers to change over time.
|The AI beer range, coming to a hipsta bar near you?|
“In this case we’re using AI to give our brewer superhuman skills, enabling them to test and receive feedback on our beer more quickly than ever before. This means we can respond to consumers’ changing tastes faster than traditional brewers.”, says the quote from IntelligentX co-founder Hew Leith.
Read more about AI-Beer here
Collecting feedback by bot is an interesting approach and surely could be used in other areas, such as satisfaction feedback, after repairs, new tenants moving in and how complaints and ASB is being dealt with and resolved.
How much effort would it be to SMS text a tenant a link after such an interaction, in order to do a similar thing for shaping service, delivered by human housing practioners? I hope the Bromford Lab and Halton Housing Trust are taking note. This could be a nice niche way to engage tenants in a new fashion, for an area where it can be very difficult to collect feedback.
If we can make it work in the UKhousing sector, I will drink to that!
If I can help with any customer web or mobile self-service you are engaged with, please be in touch, we are here to help.
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ZZ Top - Beer Drinkers & Hell Raisers.
(c) Tony Smith, Acutance Consulting www.acutanceconsulting.co.uk 07854-655009
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