or LinkedIn here uk.linkedin.com/pub/tony-smith-bsc-hons-acih/a/979/351/
Have you ever had to summarise anything on just one page of A4? wow, it certainly concentrates the mind.
In contrast, during CSE French at school, I always struggled to fill a page of A4, sprinkling liberally with "il est jeudi et le soleil brille, tout est bon dans la ville", to burn up another 13 words. As you could predict, I achieved only a 'F' for my French CSE. One occasion in my life when I was robbed!
In a number of tender procurements, I have asked a question and requested a response, fitting on a single page of A4. One typical one is 'Explain your product USP's on a single page. How should a supplier interpret that, what would you expect?
I think by now I have worked through most housing management system providers, contractor, mobile and finance module suppliers, with that question. if I had £500 for each one that have asked me if they 'could extend it as they cannot fit their USPs on a single page', I would have about six grand towards my pension by now.
I know it's often easier to cut and paste from the sales brochure PDFs, but does anyone really expect to impress with that? Indeed, in today's very competitive environment of software providers, what exactly is 'unique'?
Single database? Loads of databases? All Microsoft and SQL Server? HTML5? A GUI that uses Comic Sans? SSRS Reports? Everything in the Cloud? Configurable FU's? Biggest UK user group ever? All UK based employees?, Across the world based support team? Software house doing most charity events? Blimey, which ones to use?
It does take a clever supplier to score highest from clients in response to that question. A smart supplier with imagination to choose the right USP's to meet the prospects needs, is probably the type of supplier we might prefer to work with, in our projects. So, it's fair to say, less is definitely more. Quality is always bound to trump quantity. So my top tip for suppliers is in response to that question, it might be best to fit something much more short and thoughtful on a post-it, for maximum scores.
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Related Post: Around socialhousing voids, should we make better use of 'The Nudge'?
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Metallica - Turn The Page.
(c) Tony Smith, Acutance Consulting www.acutanceconsulting.co.uk 07854-655009
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